RESEARCH & ANALYTICS

Leveraging Knowledge, Amplifying Success

Why Research & Analytics?

Thorough research and data analysis helps businesses to understand market trends, consumer behavior and evolving industry dynamics. This information enables the businesses to generate valuable insights and empower them to make intelligent, informed and calculated choices that drive growth, innovation and success in the marketplace.

Research & Analytics provide a solid foundation for both long and short term strategic initiatives, fostering sustainable growth. Businesses can look to continuously optimize their processes, offerings, marketing initiatives and customer experiences. Additionally, they can adopt to changes and stay ahead of market shits in this rapidly evolving business landscape.

Solutions & Services

Research

Secondary Research
Company Profiling
Competitive Analysis
Go To Market Strategy
Vendor Assessment

Research involves the process of gathering, reviewing and synthesizing data from both primary and secondary resources such as books, databases, articles, reports, market studies and surveys. It plays a crucial role in providing context, insights and a robust basis for the subsequent data analysis phase. Research provides precise and pertinent data that guide strategic decisions, minimizing speculation and increasing the likelihood of successful outcomes.

It is important to work with experienced researchers to ensure that the accurate and relevant data is collected, resulting in actionable and valuable insights. Our team of research experts can not only help you in comprehending industry trends and evolving consumer needs but also help you in monitoring competitors, understanding their strategies and identifying the gaps that can be capitalized on.

Reporting

Data Integration
Data Visualization
Management Reporting
Custom Reports
Reporting Automation

Reporting refers to the practice of compiling, analyzing and presenting relevant information to both internal and external stakeholders. These reports typically include key performance indicators (KPIs) and provide valuable insights on company’s performance across various aspects.. Management reporting plays a crucial role in enabling leadership to make informed decisions, while the external reports are vital in sharing key information with shareholders or external stakeholders.

Utilizing accurate sets of data, identifying industry relevant metrics and using clear & concise language is pivotal for effective reporting. At The Digi Sharks, we can tailor your regular and ad-hoc reporting per the type of audiences and their content preferences. We possess the expertise to automate regular reporting through platforms like Tableau, PowerBI, SPSS, R and more, leveraging our niche skills in data cleansing, data visualization and insight generation.

Reporting

Data Integration
Data Visualization
Management Reporting
Custom Reports
Reporting Automation

Analytics

Social Media Listening
Market Mix Modelling
Campaign Analytics
Brand Analytics
Consumer Analytics
Predictive Insights

Analytics is a systematic exploration, interpretation and transformation of data to uncover meaningful insights that enable informed decision making. It applies statistical, mathematical and computational techniques to extract valuable insights and knowledge. Analytics can be widely used across industries for diverse purposes such as improving customer experiences, optimizing supply chains, optimizing marketing strategies, predicting market trends and mitigating risks.

Our approach to analytics begin with effective data cleansing and converting it into a suitable format for analysis. We can examine your historical data to understand past trends or patterns and utilize the past data in statistical models to make predictions about future events. Our comprehensive suite of services include descriptive analytics, predictive analytics, prescriptive analytics, pattern recognition, hypothesis testing and data visualization.

The Digi Sharks Advantage

Technical Skills

Proficient in using relevant research tools and data analysis software including Tableau, PowerBI, SPSS, R and many other industry specific tools

Industry-centric Expertise

With a proven track record of working across diverse industries, we understand the nuances of each sector and follow a industry-specific approach

Customized Solutions

Ability to craft customized research and analytics solutions that address your specific requirements, delivering results that truly matter to your business

Collaborative Approach

Throughout the process, we work closely with your team, ensuring alignment with your goals and a seamless integration of insights into your strategies

Frequently Asked Questions

Why research is important for businesses?

Research enables you to gain new insights, expand knowledge, make informed decisions, solve problems and drive innovation across various aspects of business by understanding the industry trends, market trends, consumer behavior and competitive landscape

What are the different types of research?

Research can be qualitative or quantitative. Qualitative research explores attitudes, behaviors and perceptions, while quantitative research involves numerical data and statistical analysis

What is primary research?

Primary research involves collecting new data directly from original sources through methods like surveys, interviews, observations, and experiments

What is secondary research?

Secondary research involves analyzing and synthesizing existing data, information and resources that have been collected by others for different purposes. It is critical to cite or seek permissions for usage of secondary research

How do you present research findings?

Research findings are typically presented through research papers, reports, presentations, and visualizations such as graphs, charts, and tables

Why is analytics important?

Analytics helps organizations extract valuable insights from data, enabling them to optimize processes, identify opportunities, mitigate risks, and enhance overall performance

Why are the different types of analytics?

Analytics is typically classified into – descriptive (summarizing past data), predictive (predicting future trends) and prescriptive (providing actionable recommendations)

What is data visualization?

Data visualization involves presenting data in graphical or visual formats such as charts, graphs, maps, etc. making complex information more accessible and understandable

What are Key Performance Indicators (KPIs)?

KPIs are industry-specific metrics that businesses use to measure performance and progress towards goals. We can assess and evaluate the effectiveness of any business process

What is the role of analytics in Marketing?

Analytics helps marketers understand customer behavior, assess campaign effectiveness, identify target audiences, optimize ad spend and personalize marketing efforts