OUR WORK

We are a team of strategists, marketers, planners, designers and developers with deep domain expertise – constantly innovating to help our clients meet their business goals.

Featured projects

Travel Brand

Paint Brand

Fashion Brand

Travel Brand

Paint Brand

Fashion Brand

Travel Brand

Innovative data driven planning, precise targeting and analytics deployed for multi-channel activation and campaign execution

Challenge

The client was generating only 5% of its sales through its own website, which was much below the industry average. With an objective to increase the sales contribution through its website to 12%, the client was looking to revamp its online strategy while reducing its realibitliy on 3rd party platforms

Solution

An end-to-end online strategy was designed and executed.

Revamped their website by optimizing the user interface and navigation experience. On-page and mobile SEO approach was used to drive better ranking on search pages.
Planned and executed click-based media campaigns to drive traffic on their website by innovatively leveraging the 1st party data and targeting the right set of audience across multiple channels.
Improved lead nurturing process by creating personalized experiences for the customers across touchpoints

Result

3X increase in direct traffic and 35% increase in visitors time on-site.
10%+ sales achieved through its website within 6 months of campaign activation.
1.5x improvement in conversion rate.

Paint Brand

Developed integrated media strategy and executed fully personalized, experience-led campaigns at scale across multiple platforms

Challenge

The client wanted to increase reach, top of mind consideration and penetration in home paints users. While it was a market leader in industrial paints, it was lagging behind other players in home paints segment.

Solution

A multi-channel marketing plan was executed to incrase reach, with campaigns designed to instill trust in viewers and hence improve consideration.

Tailored channel strategy and tactics were used to run programmatic campaigns accross multiple media channels including digital TV, OTT and mobile apps.
Specific campaigns were designed to garner consideration and Top of Mind Recall by utilizing brand’s B2B equity.
Innovative creatives like 360 mobile banners, screen takeovers, gamified video ads etc were used for higher viewer engagement.

Result

285M+ reach and 1300M+ impressions across platforms.
47% increase in brand lift, 25% increase in consideration.
65% increase in engagement and 3X increase in click through rate.

Fashion Brand

eCommerce strategy development, implementation and ongoing marketplace management for a fashion and apparel brand.

Challenge

A fashion & apparel company with multiple physcial stores wanted to launch its new kids wear segment through ecom marketplaces.

Solution

Partnered with the client to strategize the launch of the brand on different marketplaces and supported with ongoing management.

Identified the key marketplaces based on the segment and target audience. Designed the brand store and managed the product catalogs and listings.
Planned and executed marketing campaigns through display and sponsored product ads to increase brand awareness and improve product discoverability.
Supported the client with ongoing operations including inventory management, ratings & reviews management and listing monitoring & optimization.