WHY DIGITAL MARKETING?
Digital marketing refers to the use of various online channels and platforms to promote products, services, or brands to a targeted audience. These channels include search engines, social media platforms, email, websites and many more
Digital marketing helps in strengthening your brand’s identify, increasing online visibility and expanding your reach globally. It enables you to communicate with your target audience through personalized communications and stay competitive in today’s digital age
Digital marketing allows you to target specific demographics, interests, behaviors & locations tailored to fit various budget levels. This precision targeting minimizes wastage of resources, leading to more efficient spending. Reduces the production costs by eliminating print, distribution and other overhead costs
Social media marketing leverages popular platforms like Facebook, Instagram, Twitter, and LinkedIn to connect with your audience on a personal level. It helps you engage with potential customers, build brand awareness, and foster a loyal community
Selecting a right mix of digital marketing channels depends on various factors such as your industry, type of product or service, target audience, business goals and marketing budget. Moreover, your channel mix can evolve over time with changing industry and consumer dynamics
PPC advertizing is a paid online model where advertisers pay a fee each time their ad is clicked on search engines or other online platforms. PPC is cost-effective and highly targeted, ensuring your ads reach the right audience, thereby driving relevant traffic to your website
The right time to start digital marketing depends on various factors such as business’s readiness, business stage, industry and goals. However, a few scenarios could be business launch, new product or service launch, website launch, low brand awareness, business expansion, etc.
Mobile marketing is no longer optional but crucial for success. With a significant number of people accessing the internet through mobile devices, optimizing your website and content for mobile users is essential
Key performance indicators (KPIs) such as reach, impressions, clicks, website traffic, conversion rates and social media engagement provide insights into the effectiveness of your campaigns. Once can track these metrics and make data-driven decisions for continuous improvement
Digital marketing agencies consist of teams with diverse skills including SEO specialists, social media managers, PPC experts, graphic designers, content creators and many more . Their in-depth knowledge and access to premium tools & resources can lead to more effective campaigns