Why BRANDING & CREATIVE
Solutions & Services
Ecommerce refers to the buying and selling of goods or services through online channels using the internet. It uses online stores, payment gateways, digital marketing to facilitate transactions
Ecommerce offers a global reach, 24/7 availability, cost-effectiveness and the ability to target a larger customer base with personalized communications. It also enhances customer experience leading to higher customer retention
Multiple platforms are available in the market including Shopify, WooCommerce, BigCommerce and custom solutions. Each platform offers different sets of features and levels of customization
The decision to have your own ecommerce store or listing on established marketplaces depends on your business goals, resources, and preferences. Some businesses choose to do both, utilizing the advantages of each approach
Any Ecommerce businesses should use secure payment gateways, SSL certificates and follow data protection regulations and cybersecurity best practices. Compliance to this ensures security to customers
You can drive traffic to your store through different digital marketing strategies including search engine optimization, social media marketing, email marketing, paid advertising and others
You can offer percentage discounts, use coupon codes, offer flash sales or bundle deals to promote your products through discounts
Offer a variety of payment options to cater to different customer preferences – credit cards, debit cards, digital wallets, UPI, bank transfers and cash on delivery
Customer reviews build trust and credibility, and have the ability to influence the consumer buying decision. Positive reviews can influence purchase decisions, while negative reviews provide insights for improvements
Key metrics to track Ecommerce business performance are Conversion rate, Average order value, Customer lifetime value, Cart abandonment rate, Return on advertizing spend, etc.